物联网和供应链的关系(62研读分享1-4物联网环境下供应链企业合作策略及其比较研究结论)
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物联网和供应链的关系(62研读分享1-4物联网环境下供应链企业合作策略及其比较研究结论)
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今天小编为大家带来文章：62研读分享：精读博士论文-《吴成霞. 2016+物联网环境下供应链企业合作策略及其比较研究》结论和展望，
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Today's small series for you to bring the article:62 Study and Sharing: Intensive Doctoral Dissertation - "Wu Chengxia. 2016+ Supply Chain Enterprises in the Internet of Things Environment Conclusions and Prospects of Cooperation Strategies and Their Comparative Research ,
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今日内容摘要Abstract：
结合学位论文结论与展望的写法，阅读并学习吴成霞博士的学位论文《物联网环境下供应链企业合作策略及其比较研究》中的关于研究结论部分的写作。
Combined with the writing method of the conclusion and prospect of the dissertation, read and study the writing of the research conclusion part in Dr. Wu Chengxia's dissertation "Cooperation Strategies and Comparative Research of Supply Chain Enterprises in the Internet of Things Environment".
正文 body part：
在结论部分的第一段中（见图1），作者重新描述了论文研究的问题，并对本项课题的意义和作用进行了评价。然后，将结论和展望分开来写，首先是结论部分，按照子问题的出现顺序，将对应问题下的研究结果相继呈现出来。
In the first paragraph of the concluding section (see Figure 1), the author re-describes the research question of the paper and evaluates the significance and role of the original topic. Then, write the conclusion and the outlook separately. The first part is the conclusion. According to the order of appearance of the sub-questions, the research results under the corresponding questions are presented one after another.
图1 Figure 1
云服务平台（以下称为平台）参与下，作者建立了制造商采用传统渠道、制造商引入平台渠道两大利润模型（见图2），在第二个模型中，考虑分享信息的情况，得到结论：制造商和云服务平台合作且平台分享预测信息时，制造商和供应链的利润最高但平台的利润会降低。
With the participation of the cloud service platform (hereinafter referred to as the platform), the author established two profit models for manufacturers to adopt traditional channels and manufacturers to introduce platform channels (see Figure 2). In the second model, considering the situation of sharing information, we get Conclusion: When manufacturers and cloud service platforms cooperate and the platforms share forecast information, the profits of the manufacturers and the supply chain are the highest but the profits of the platforms will be lower.
图2 Figure 2
在上一个问题的基础上，进一步研究考虑服务成本后的平台和制造商的决策有没有改变（见图3），对于制造商，最佳选择依旧是增设平台渠道以及平台分享预测信息。对于平台在合作后利润降低的问题，可以采用纳什讨价还价模型来进行改善。
On the basis of the previous question, it is further studied whether the decision-making of the platform and the manufacturer has changed after considering the service cost (see Figure 3). For the manufacturer, the best choice is still to increase the platform channel and the platform to share the forecast information. For the problem that the profit of the platform decreases after cooperation, the Nash bargaining model can be used to improve it.
图3 Figure 3
存在竞争关系的两个制造商在寡头市场中（见图4），平台背景下不同的营销策略的选择会影响系统的总体利润，并且消费者的比价行为也会影响他们对产品的选择，作者建立了在两种市场情形下，两个制造商采用不同的营销策略以及两个制造商采用相同营销策略时的利润，并求出各自的最优决策。对比了消费者的行为变化时，尤其是当消费者对新兴品牌认知度提高时，各模式的系统利润情况。两个制造商都采用大数据营销策略，对系统最优。
There are two competing manufacturers in an oligopolistic market (see Figure 4), the choice of different marketing strategies in the context of the platform will affect the overall profit of the system, and the price comparison behavior of consumers will also affect their choice of products, the authors The profit when two manufacturers adopt different marketing strategies and two manufacturers adopt the same marketing strategy under two market situations is established, and their optimal decisions are obtained. When comparing the behavioral changes of consumers, especially when consumers' awareness of emerging brands increases, the system profit of each model is compared. Both manufacturers employ big data marketing strategies that are optimal for the system.
图4 Figure 4
针对供应链营销合作策略的长期动态性，研究了制造商与零售商参与的两级供应链（见图5），在大数据营销策略的加持下，在两种决策情形中整体利润的对比情况。集中决策是供应链的最优选择。
Aiming at the long-term dynamics of supply chain marketing cooperation strategies, this paper studies the two-level supply chain in which manufacturers and retailers participate (see Figure 5). With the support of big data marketing strategies, the overall profit in the two decision-making situations is compared. Happening. Centralized decision-making is the optimal choice for supply chains.
图5 Figure 5
将大数据服务商也看做供应链的参与者时（见图6），对比制造商与零售商联合与不联合支付、三方共同合作三种模式下各方以及供应链整体的最优决策和利润水平。肯定了分散模式下零售商与制造商联合支付契约更优，三方合作契约则是供应链长期发展的最佳选择。上一个结论看似和最后一个结论重复，但前者研究的是两方合作的可能性，后者研究的是三方合作的可能性；前者合作的决策变量是制造商和零售商各自努力程度，后者合作契约下的决策变量是大数据服务商和制造商的努力程度。
When big data service providers are also regarded as participants in the supply chain (see Figure 6), compare the optimal decision-making and performance of the parties and the overall supply chain under the three models of manufacturers and retailers with or without joint payment and tripartite cooperation. profit level. It is affirmed that the joint payment contract between retailers and manufacturers is better under the decentralized model, and the tripartite cooperation contract is the best choice for the long-term development of the supply chain. The previous conclusion seems to be the same as the last one, but the former studies the possibility of cooperation between two parties, and the latter studies the possibility of tripartite cooperation; the decision variable of the former cooperation is the respective efforts of manufacturers and retailers, and the latter The decision variable under the cooperation contract is the effort level of big data service providers and manufacturers.
图6 Figure 6
针对研究的不足，作者对每一个子问题都进行了分析（见图7）。首先是平台不是只向一家制造商提供服务，且平台的服务也不只有信息预测；现实中消费者的分布往往是非线性的；两级供应链中未考虑价格因素对产品销量的影响，三级供应链中也存在同样的问题。
In view of the lack of research, the author analyzes each sub-problem (see Figure 7). The first is that the platform does not only provide services to one manufacturer, and the services of the platform are not only information prediction; in reality, the distribution of consumers is often nonlinear; the two-level supply chain does not consider the impact of price factors on product sales, and the third-level supply chain does not consider the impact of price factors on product sales. The same problem exists in the supply chain.
图7 Figure 7
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参考文献：
【1】吴成霞. 物联网环境下供应链企业合作策略及其比较研究[D]. 天津大学, 2016.
英文翻译：Google翻译。
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