知识大全急求一篇关于旅游营销的外文文献~~

Posted 2022-07-12 旅游

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急求一篇关于旅游营销的外文文献~~

自己去sciencedirect.检索

求一篇关于家电营销的外文文献

Japan\'s Sony Corporation, founded in 1946, formerly known as Communications Co., Ltd., Tokyo ", there were only 20 workers, 500 U.S. dollar assets. 50 years, co-founder Morita depth and it changed its name to" Tokyo Tsushin Kogyo. "Now, the cable Nepal has 72 subsidiaries, more than 40,000 employees in seven countries to set up more than 30 factories, in 1999, "Fortune" 500 list, Sony ranked No. 31, the amount of revenue 53,156,700,000 U.S. dollars, profits of 1.4 billion U.S. dollars, the amount of 53,182,900,000 U.S. dollars of assets. The pany mainly produces TV sets, cameras, game consoles, such as more than 10,000 kinds of audio-visual equipment and household appliances, marketing its products in more than 100 countries. 80 at the end of damage to Sony At that time, from the field of electronic entertainment hardware towards sofare, respectively, more than 20 billion dollars to 3.4 billion U.S. dollars and the United States acquired CBS and Columbia Pictures, but as a result of the purchase of misconduct, mismanagement and cultural conflicts and other reasons, the pany was plunged into difficulties, through marketing strategy and marketing culture change so that panies find their feet.
Second, the road of change Sony
(A) the depth and age of Morita
Founded at the beginning of Sony, Morita has depth and a dream: the electronics and engineering technology for the production of integrated consumer products, and to lead the world the new trend of electronic products. One day in 1948, Japan Broadcasting Corporation in depth to see a US-made tape recorder, tape recorder was not yet known by the Japanese, the depth to see its potential and immediately applied for a patent in Japan.
At first, almost no one to buy their products, Morita aware of the creativity of science alone is not enough, there is no reason why their customers buy the new products, simply because they do not know of any use of this product, which must be the Church how to use them. Morita inferred recorder market is the best school he. They can weigh up to 80 pounds of tape recorders, price 700 U.S. dollars, so cumbersome and expensive products on the schools it is applied too. How do? So they put all the pany\'s engineers go to a hotel room 10 days, in less than 9 months, Sony has finally produced a more or less the same size as the suitcase portable tape recorder, only the original price half. Morita super salesmen in Japan, everywhere around the lobby of the school to show teachers how to use the tape recorders were. Person\'s "need" also needs to be developed, the need to guide and persuade, in the lobby Morita, the 18-month, there are 40,000 schools in the 2 / 3 of the students bought a heavy tape recorder. After that, banks, institutions, universities, radio stations have to buy a tape recorder, or even everyone wants to have a tape recorder.
Depth of marketing the "nerve" is sharp, he first heard of Bell Labs developed a transistor known as the mystery of things, he would fly to the United States supported the investigation, for the first transistor to obtain all available information. He has spent 25,000 U.S. dollars to buy the franchise after the return of four technical working group anized to carry out research, he is the guiding ideology of micro-products, under his leadership, and finally to create the world\'s first pocket transistor radio. His constant renovation of the marketing idea, to go in front of others and do things that others did not, therefore, he was always ahead. Is the first concept to be the world\'s first pocket-sized stereo recorder, the first mini-TV, the first mini-video player and so on, until the "Sony products are always up-to-date" business reputation.
Sony\'s world, to understand the world advanced technology of information, study abroad, business management. In 1953, Morita visit to Europe and found the famous Philips is located in a remote township, he suddenly realize the truth in the saying: Philippe Sony can do can do! This trip a suessful firm determination.
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高手帮忙找一篇关于旅游营销的英文文献，并翻译，有重谢！

旅游营销指旅游产品或旅游服务的生产商在识别旅游者需求的基础上，通过确定其所能提供的目标市场并设计适当的旅游产品、服务和专案，以满足这些市场需求的过程。旅游营销的整合传播与分众传播
旅游品牌整合营销仍然是旅游营销的主导形式
旅游品牌整合营销，是旅游营销的主导形式，主要以旅游形象的整合为核心，进行形象传播，以旅游吸引力的驱动结果，实现旅游产品的购买，达到旅游销售的目标。
绿维将旅游品牌整合营销传播系统（TBIMC）从实战的角度划分为品牌塑造、品牌包装、品牌传播、品牌管理四个步骤。
旅游营销的分众模式正在成为旅游营销的有效支撑结构
分众模式，要求对旅游产品进行细分，以细分的产品，对应细分的市场需求，通过分众的渠道，选择分众媒介，进行分众传播，最后实现细分市场的有效营销。
品牌整合营销传播，是以品牌为载体，对大量的旅游资讯进行压缩，形成凝聚，并以品牌整合所有的产品，形成统一形象结构的过程。
旅游营销的分众模式与分众化发展趋
1、旅游产品销售的机理――吸引力响应及体验过程预卖
2、细分市场的需求差异
（1）旅游市场的社会经济变数划分
（2）出游中的旅游市场划分
（3）休闲旅游的五大主力市场
3、吸引力打造与包装的分众化发展
4、吸引力传播的分众化
5、旅游产品销售渠道的分众化

Tourism Marketing means the tourism product or travel service providers in identifying the manufacturer on the basis of the needs of tourists, by identifying its target market and can provide the design of appropriate tourism products, services and projects to meet these market requirements process. Tourism Marketing integration of munication and dissemination of Focus
Tourism Brand Integrated Marketing is still the dominant form of tourism marketing
Tourism brand of integrated marketing, is the dominant form of tourism marketing, mainly the integration of tourism image as the core, to the image of the spread of the results of the tourism attraction of the drive to achieve tourism products to buy, to achieve the objective of tourism marketing.
Green Tourism Victoria will be the brand of integrated marketing munication systems (TBIMC) from the actual point of view is divided into brand building, branding, brand munication, brand management in four steps.
Tourism Marketing sub-Focus model is as a tourist marketing, effective support structure
Focus mode, requested a breakdown of the tourism products in order to breakdown products, the corresponding segments of the market demand, through a separate group of channels to choose Focus Media, Focus transmitted to the final realization of an effective marketing segments.
Brand Integrated Marketing Communication is based on the brand as the carrier, a large number of tourist information is pressed to form a pool, and to integrate all the brand products, to form a unified image of the structure, process.
Tourism Marketing Focus Mode and Focus of the development trend
1, the mechanism of tourism product marketing - appealing to respond to and experience the process of pre-selling
2, the needs of different market segments
(1) the socio-economic variables into the tourism market
(2) traveling in the tourism market segmentation
(3) the five main market leisure travel
3, attractiveness and packaging to create a sub-Focus Development
4, the spread of the audience appeal of
5, travel sales channels, audience fragmentatio

求一篇关于激励营销人员的外文文献

别急着吃你的棉花糖。网上有下载。
问题就是机会

急求关于部落格营销的外文文献？？？

请下载附件，无翻译，还望采纳

急求一篇关于ERP的外文文献以及翻译

What is ERP - Enterprise Resource Planning?
ERP is an industry acronym for Enterprise Resource Planning. Broadly speaking, ERP refers to automation and integration of a pany\'s core business to help them focus on effectiveness & simplified suess.
SYSPRO defines the meaning of ERP
As one of the longest standing ERP vendors, we often get asked by prospects (and potential employees) to define ERP. The Information Technology industry is renowned for its adoption of acronyms, which are often widely used, but not fully understood. The term \'ERP\' itself is not self-explanatory and refers to the business sofare that has been designed to record and manage your enterprise data.
An ERP System automates and integrates core business processes such as taking customer orders, scheduling operations, and keeping inventory records and financial data. ERP systems can drive huge improvements in the effectiveness of any anisation by:
assisting you in defining your business processes and ensuring they are plied with throughout the supply chain;
protecting your critical business data through well-defined roles and security aess
enabling you to plan your work load based on existing orders and forecasts
providing you with the tools to give a high level of service to your customers
translating your data into decision making information
Read more about SYSPRO Resource Planning Sofare
Benefits of ERP for your Business
Integration across all business processes - To realize the full benefits of an ERP system it should be fully integrated into all aspects of your business from the customer facing front end, through planning and scheduling, to the production and distribution of the products you make.
Automation enhances productivity - By automating aspects of business processes, ERP makes them more efficient, less prone to error, and faster. It also frees up people from mundane tasks such as balancing data.
Increase overall performance - By integrating disparate business processes, ERP ensures coherence and avoids duplication, discontinuity, and people working at cross purposes, in different parts of the anisation. The cumulative positive effect when business processes integrate well is overall superior performance by the anisation.
Quality Reports and Performance Analysis - Analysis on ERP will enable you to produce financial and boardroom quality reports, as well as to conduct analysis on the performance of your anisation.
Integrates across the entire supply chain - A best of breed ERP system should extend beyond your anisation and integrate with both your supplier and customer systems to ensure full visibility and efficiency across your supply chain.

求一篇关于图书网路营销的英文文献

1。作者: Judy Strauss ,Adel El-Ansary,Raymond Frost 文章名称:E-Marketing (4th Edition) 出处(出版社）:Prentice Hall 出版日期:March 14, 2005 作者: Mitch ...
2.你可以到豆丁文件里面去找的太多了

知识大全 急求一篇关于旅游营销的外文文献~~